Sera Noviany

Sera Noviany is the Forest Sustainability Head of Sinar Mas Forestry, the group which manages its own industrial forest plantations and supports its supplier-partners, as the major sources of pulpwood/fiber materials for Asia Pulp & Paper (APP), one of the biggest pulp & paper producers in the world. As Forest Sustainability Head, she leads and directs the forest certification of all Sinar Mas Forestry plantations and assists its supplier-partners in ensuring that all forest management practices comply with credible and independently-verified sustainable forest management standards, such as the Lembaga Ekolabel Indonesia (LEI), the Indonesian Forest Certification Cooperation (IFCC) which is endorsed and recognized by the Program for the Endorsement of Forest Certification (PEFC) and the Indonesian mandatory standard for sustainable forest management (PHPL) which is the national system for the implementation of a legality and timber verification system (SVLK). She oversees and ensures that all Health & Safety, Environment and Fire Management programs are effectively implemented across all the Sinar Mas Forestry concessions and its partners. Sera also manage the implementation of conservation programs, such as the HCV Management, Monitoring and Evaluation, which is an integral component in implementing the APP Forest Conservation Policy. Additionally, she oversees flagship conservation programs, notably the Giam-Siak Kecil Bukit Batu Biosphere Reserve, which has been included in the United Nations Man and the Biosphere Program (UN MAB), Senepis landscape, Kerumutan, etc.

Sera is an accredited Assessor of LEI. She is a member of IFCC and its national IFCC Standard Committee. She is also currently a member of the Forest Stewardship Council (FSC) Standard Development Group of Indonesia, which is tasked in developing a national FSC standard. She participated in an international forest certification training program which was held in Sweden, Chile and Indonesia. Prior to her employment in Sinar Mas Forestry, Sera was employed in a forest plantation and pulp & paper organization. She has a Bachelor of Science in Agriculture from the Gadjah Mada University and a Master’s Degree in Agricultural Economics, also from the Gadjah Mada University jointly with the University of Tokyo, where she had a one-year graduate research residency.